SEO or Search Engine Optimization is the process of improving your website’s organic ranking in search engines

Website optimization for search engines is crucial for the success of your website. There are two kinds of search engine results: organic and paid. Obviously organic (free) search engine results are what everyone is shooting for. But to appear in the top results of Google’s first page is not as easy as it sounds, there are over 200 ranking factors that are taken into consideration for Google ranking. Everything from age of your domain and hosting to the quality of content and keywords.

First, you need to decide what are the keywords that your target audience will be using to search for your website in Google, once you know that, it is about restructuring your website so search engines understand and communicate with it, engaging your future customers with relevant content. SEO will drive more high-quality traffic to your website.


search engine optimization

Google is always releasing new updates to reach more relevant search results. SEO is not a one-time thing, it requires constant work, monitoring and updating your website. Also, work on your website is not only done internally but also externally, meaning that incoming links, from social media or directories, for example, need to be created and updated. It is a constant process that requires continued responsibility.