What’s important in eCommerce website design
To sell products, you need to sell your users on your brand. Leading users to purchase means taking a closer look at who they are, what keeps them interested, and why they convert.
Audience insights. People have tons of options on where to spend their money. By educating, solving problems, and meeting user objections, you make your business the best option.
Experience-driven design. In today’s eCommerce landscape, user experience is everything. With customers becoming more discriminating, a compelling user experience is a powerful differentiator.
Purchasing convenience. Complex and confusing experiences leave sales on the table. If users can’t get from product page to checkout in just a few clicks, they’ll start looking elsewhere.